Conducting a Focus Group Discussion

The activity of conducting a focus group is divided into ‘three main phases’:

1. Before the Focus Group:
1. Define the purpose, i.e. objectives of the focus group
2. Establish a timeline
3. Identify the participants
4. Generate the questions
5. Develop a script
6. Select a facilitator
7. Choose the location
2. Conduct the Focus Group:
1. Materials required:

Notepads and pencils

Computer with presentation

Flip chart or easel paper

Focus group script

List of participants

Markers

Masking tape

Name tags

Refreshments

Watch or clock

b. U-shaped seating:

c. As participants arrive, the facilitator should welcome them.

d. Introduce yourself and carry the introduction session.

e. Proceed to the main session of discussion.

3. After the Focus Group:

1. Summarize each meeting.
2. Analyze the summaries.
3. Write the report.